Heated tobacco devices.

Real tobacco. Just heated. Try IQOS innovations.

IQOS DUO 3 Always ready. Enjoy two consecutive uses without recharging. Buy IQOS online
IQOS 2.4 PLUS The start of it all. Created from the desire to deliver a real alternative for adult smokers. User friendly. Buy IQOS online
Test it under the guidance of an expert in a store, or enjoy the benefits of IQOS and lil SOLID 2.0 with a free 14-day Test-Drive program. Try IQOS for free
Discover Better. Switching to IQOS isn't for just a single day. We're here for you all the way. Learn more

IQOS does not burn the tobacco, but heats it, which reduces the amount of harmful substances emitted by an average of 95% compared to cigarettes

Important note: This does not necessarily mean a 95% risk reduction. IQOS is not harmless. The product contains nicotine, which is addictive. *"95% less" represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Most smokers, who switch to IQOS completely, quit cigarettes.*

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

No fire. No ash. No second hand smoke.

By heating the tobacco instead of burning it, there is no fire, ash or smoke with IQOS. Therefore, IQOS is a better choice than continuing to smoke. Important information: IQOS is not harmless. It contains nicotine, which is addictive.
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Compare devices.

Find your perfect IQOS match.
IQOS 3 DUO Ready when you are.
IQOS 2.4 Plus Perfect for everyday use.
lil SOLID 2.0 Plain and Simple.
IQOS 3 DUO
Ready when you are.
IQOS 2.4 Plus
Perfect for everyday use.
lil SOLID 2.0
Plain and Simple.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
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