IQOS - an innovative alternative to traditional smoking
What is IQOS?
Choosing to heat tobacco, rather than burn it, is what sets us apart from smoking cigarettes. Through heating tobacco we are able to release the true taste of tobacco.
FDA authorization on IQOS
The US Food & Drug Administration (FDA) concluded that based on available scientific evidence:
1) IQOS heats tobacco but does not burn it. The absence of combustion significantly reduces the production of harmful or potentially harmful chemicals.
2) Scientific studies show that switching completely from cigarettes to IQOS significantly reduces your body’s exposure to harmful or potentially harmful chemicals.*
Important information: IQOS is not risk-free. It delivers nicotine, which is addictive. Only for people aged 21 and above.
*Source: FDA’s marketing order for the IQOS system dated July 7, 2020.
IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. To date, PMI has invested over 6 billion dollars in the research, development, manufacturing and commercialization of smoke-free products. There are already over 10.6 million IQOS users worldwide, each having successfully switched to IQOS.*Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates July 2017).
How IQOS works
State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco. And with IQOS, we’ve achieved just that. Through IQOS HeatControl™ ️ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash.
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It's perfect for when you're on the move
We want IQOS to fit you, your habits and your lifestyle. That's why you'll find different models within our range the IQOS 2.4 Plus, IQOS 3 and IQOS 3 Multi. To get started, browse the widest range of accessories available.
Changing the traditional smoking experience for the better is our priority. And the benefits of IQOS speak volumes –no fire, no smoke, no ash and less smell.
Want to see the benefits of IQOS for yourself?
PERFORM THE EXPERIMENT using the special card to see the difference between IQOS and a cigaretteLearn more
HEETS Tobacco Sticks
HEETS tobacco sticks are created to be used with your IQOS device, they feature a clever construction that consists of 5 parts and altogether combined deliver taste satisfation close to a cigarette.*
* Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).