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IQOS is our innovative alternative to smoking

What is IQOS?

Choosing to heat tobacco, rather than burn it, is what sets us apart from smoking cigarettes. Through heating tobacco we are able to release the true taste of tobacco.


About us

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. To date, PMI has invested over 6 billion dollars in the research, development, manufacturing and commercialization of smoke-free products. There are already over 7.3 million IQOS users worldwide, each having successfully switched to IQOS.

*Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates July 2017).

How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco. And with IQOS, we’ve achieved just that. Through IQOS HeatControl™ ️ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash.


IQOS family


Tougher, faster, better*. Contemporary design, improved functionality, wide range of customization options.
*as compared to the previous version of IQOS



fi   MULTI

IQOS 3 MULTI is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It’s perfect for when you’re on the move.



ff   2.4 Plus

IQOS 2.4 Plus gets you started on the smoke-free journey to experience tobacco consumption at its fullest. Our classic heat-not-burn device was one of the first in heated tobacco technology and simple to use.


IQOS benefits

Changing the traditional smoking experience for the better is our priority. And the benefits of IQOS speak volumes –no fire, no smoke, no ash and less smell.


This product is not risk free and is addictive.
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