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IQOS - an innovative alternative to traditional smoking

IQOS 3 DUO device in black

What is IQOS?

IQOS 3 DUO device in black

Choosing to heat tobacco, rather than burn it, is what sets us apart from smoking cigarettes. Through heating tobacco we are able to release the true taste of tobacco.

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About us

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. To date, PMI has invested over 7.2 billion dollars in the research, development, manufacturing and commercialization of smoke-free products. There are already over 10.3 million IQOS users worldwide, each having successfully switched to IQOS.

*Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates July 2017).

How IQOS works

IQOS 3 DUO video

State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco. And with IQOS, we’ve achieved just that. Through IQOS HeatControl™ ️ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash.


IQOS 3 DUO video

IQOS Collection

IQOS 3 DUO in gold

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.


IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back to back experiences before needing to recharge. It's perfect for when you're on the move


We want IQOS to fit you, your habits and your lifestyle. That's why you'll find different models within our range the IQOS 2.4 Plus, IQOS 3 and IQOS 3 Multi. To get started, browse the widest range of accessories available.



IQOS benefits

Changing the traditional smoking experience for the better is our priority. And the benefits of IQOS speak volumes –no fire, no smoke, no ash and less smell.


This product is not risk free and is addictive.
This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine containing products. PMI's smoke-free products are not an alternative to quitting and are not designed as cessation aids.
Please, confirm that you are over 18 years of age and you are a smoker or user of other nicotine containing products, residing in Kazakhstan.

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You must be 18 or over and consumer tobacco to access materials on this site