Technology reached out even tobacco
Over the years, it has radically changed our lives for the better. The way we work, the way we communicate, the way we travel. And with IQOS, the way we consume tobacco.
But technology goes hand-in-hand with science. We couldn’t have created IQOS without it. This perfect combination of both science and technology is how we developed a better alternative to smoking.
Heating versus burning
Heating tobacco, rather than burning it, may seem like a small change - but it redefines tobacco experience. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without burning the tobacco.
IQOS HeatControl™ Technology
IQOS HeatControl™ ️Technology is a specially designed and patented technology that monitors and controls the temperature of the IQOS heating blade. The heating blade is made of ceramic incorporating platinum, gold and silver tracks. Through IQOS HeatControl™ ️Technology, the tobacco heats to the ideal temperature for 14 puffs or around 6 minutes (whichever comes first) ensuring a consistent tobacco flavour without burning.
Want to see the benefits of IQOS for yourself?
PERFORM THE EXPERIMENT using the special card to see the difference between IQOS and a cigaretteLearn more