Rethink tobacco.

HEETS made for IQOS

HEETS tobacco sticks are a completely new way of tobacco consumption.

Learn more about heated tobacco
Warm and zesty A tobacco blend fused with warm nutty, zesty and fruit aroma notes.
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
BALMY CITRUS
Mellow and herbal A delicate mix of fresh and herbal notes accompanied with an underlying twist of creamy sensations.
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
MELLOW AND HERBAL
Rich and floral A combination of ripe fruit and fresh floral aroma notes.
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
FRESH BLOSSOM
Rich tobacco blend A mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
COCOA
Balanced & roasted Smooth and subtly flavorful, HEETS Amber Selection deliver a beautifully balanced tobacco taste sensation defined by pleasingly woody and light nutty top notes. HEETS Amber Selection has woody flavor of toasted tobacco blend with nut.
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
NUTTY
Mild & zesty Smooth, refined with a subtle citrusy taste, HEETS Yellow Selection deliver a sophisticated, beautifully balanced tobacco taste enhanced with light herbal notes. HEETS Yellow Selection has a zesty flavor of tobacco blend.
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
ZESTY
Balanced tobacco blend Balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
HERBAL
REFRESHING & COOLING Fresh and delectable HEETS Turquoise Selection delight with a crisp and subtle zesty hint for a thoroughly stimulating and refined tobacco experience. HEETS Turquoise Selection has a zesty flavor of toasted tobacco blend with menthol.
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
ZESTY AND FRESH
Refreshing citrus flavor HEETS GREEN ZING delivers deep menthol cooling sensations colliding with citrus and the aroma of spicy herbs
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
REFRESHING CITRUS FLAVOR
Purple fresh Rich, satisfying and flavorful tobacco experience of HEETS Purple Wave surprise with a deep cooling sensations infused with delicious aroma of dark forest fruits.
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
REFRESHING BERRY TASTE
Fresh and juicy HEETS TROPICAL SWIFT has the freshness of menthol, complemented by bright notes of tropical fruits.
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
СВЕЖЕСТЬ
TROPICAL FRUIT
Fresh and mellow taste HEETS Summer Breeze is a tobacco pale shade with refreshing menthol, complemented by expressive fruity notes and a light floral undertone.
i Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
Warm fruity notes

What are
HEETS?

HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

A new tobacco
taste
experience.

In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.

Important information: IQOS isn't harmless. It contains nicotine, which is addictive.

Any of your favorite HEETS flavors are always available in our online store with home delivery!

Tobacco taste.

To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

Watch video

How we make
HEETS.

Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating. The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick

Watch video

How long does a HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.

As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

Tobacco journey.

HEETS made for IQOS Learn more

From farmer
to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use other nicotine products.
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