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HEETS
Real Tobacco Reimagined

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HEETS and IQOS welcome you to an extraordinary journey into a totally new experience of tobacco taste and flavor. Satisfying, superior and sensory in every way. With a range of choices encompassing classic tobacco blends, fresh new options for lovers of menthol tobacco and an exciting array of surprising new aromatic flavors, IQOS and HEETS invite you to come and discover Your Perfect Flavor.

AMBER

Balanced & roasted

Smooth and subtly flavorful, Amber Label HEETS deliver a beautifully balanced tobacco taste sensation defined by pleasingly woody and light nutty top notes. HEETS Amber Label has woody flavor of toasted tobacco blend with nut.

SHOP AMBER HEETS

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

NUTTY

YELLOW

Mild & zesty

Smooth, refined with a subtle citrusy taste, Yellow Label HEETS deliver a sophisticated, beautifully balanced tobacco taste enhanced with light herbal notes.
HEETS Yellow Label has a zesty flavor of tobacco blend.

SHOP YELLOW HEETS

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

ZESTY

TURQUOISE

Refreshing & cooling

Fresh and delectable Turquoise Label HEETS delight with a crisp and subtle zesty hint for a thoroughly stimulating and refined tobacco experience. HEETS Turquoise Label has a zesty flavor of toasted tobacco blend with menthol.

SHOP TURQUIOSE HEETS

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

ZESTY

PURPLE

PURPLE FRESH

Rich, satisfying and flavorful tobacco experience of Purple Label HEETS surprise with a deep cooling sensations infused with delicious aroma of dark forest fruits.

SHOP PURPLE HEETS

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

PURPLE FRESH

BRONZE

Rich tobacco blend

A mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

SHOP BRONZE HEETS

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

NUTTY

SILVER

Balanced tobacco blend

Balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

SHOP SILVER HEETS

i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.

AROMA

i
What is body? Think of the difference between a mug and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.

BODY

i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.

INTENSITY

NUTTY

What are HEETS?

HEETS are a completely new way to enjoy tobacco that open up a whole new world of taste and flavour. This is achieved by gently heating the tobacco with an IQOS device instead of burning it.

As tobacco is heated without burning in IQOS, the levels of harmful and potentially harmful chemicals in the tobacco vapor are reduced on average by 90 - 95 % compared to the smoke of a standard reference cigarette designed for scientific research purposes*.

Important information: This does not mean IQOS is risk-free.


Source: *Average of the reductions in the concentrations (weight per stick) of individual HPHCs measured in the IQOS tobacco vapor compared to the smoke from a standard 9.4 mg ‘tar’ reference cigarette (3R4F). Tobacco vapor and smoke collections performed under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff). Reduction calculations exclude nicotine, glycerine, and water.

What HEETS are made of?

HEETS are made of the finest leafs and produced into small 'sticks', they open up a whole new world of taste and flavour.

HEETS – design and material innovations for tobacco enjoyment

The tobacco is specially prepared and compressed so just the right amount touches the heating blade inside the IQOS holder. The vapour released then passes through a cooling plug made of corn-based material which cools down the vapour making the temperature just right.
It’s this combination of elements that is responsible for the satisfying taste of every HEETS.

WHAT YOU SHOULD KNOW ABOUT THE FILTER IN HEETS TOBACCO STICKS?

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This product is not risk free and is addictive.
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