Discover
the benefits
of IQOS
and heated tobacco.

This
produces
Tar.
This doesn't

Cigarettes produce tar, IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke. ** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

IQOS testimonial “I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.” Roger,
Colombia
Better
not
burnt.
Same goes
for tobacco.

IQOS doesn't
burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

Important information: IQOS is not risk free, it delivers nicotine which is addictive.

IQOS testimonial "Consecutive use is attractive, and it is nice that I don't have to care about the weight since it is very light." Jamelukarin,
Japan
This produces
high
amounts
of carbon
monoxide.
This doesn't.

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.* В IQOS табак не горит, вырабатывая в среднем на 98% меньше угарного газа (CO) и значительно ниже уровень других вредных веществ по сравнению с сигаретами*.

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

IQOS vs cigarette comparison

In the IQOS vs. cigarettes comparison, watch as adult smokers see the difference between three puffs of cigarettes smoke and three puffs of IQOS tobacco vapour and see their reactions. Just one of the many reasons to stop burning and start heating with IQOS.

Watch the video

Switching from cigarettes to IQOS

IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.

Important information: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.

* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information on IQOS.com

Get closer

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

Important information: IQOS is not risk-free.

HEETS

HEETS with IQOS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from smoking. Focus on your moments, your pleasure and the taste.

Discover HEETS

Heating technology.

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience.

IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350°C. Enjoy real tobacco flavour, heated and not burnt.

Discover heating technology
This product is not risk free and provides nicotine, which is addictive.
Only for use by adults who would otherwise continue to smoke or use other nicotine products.

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