IQOS. An alternative for smoking adults (21 years old and over)
Discover the benefits of IQOS
Switching to IQOS
IQOS is a better choice than continuing to smoke, it emits 95% less harmful chemicals compared to cigarettes*. IQOS also has the benefits of leaving less lingering smell than cigarettes, better breath than it did with cigarettes**, and no stains on fingers.
Important information: It does not necessarily equal 95% reduction in risk. IQOS is not risk free.
So, show the world your smile, feel more comfortable and enjoy better moments with those you love.
Important information: If teeth are already stained , switching to IQOS will not reverse the color of those stains.
From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Enjoy the benefit of real tobacco flavor, heated and not burnt.
Switching completely to IQOS is a better choice than continuing to smoke. Enjoy the benefit of getting close to those you love as IQOS has less lingering smell on hands, hair and clothes than cigarettes. IQOS also has no negative impact on indoor air quality* and no second-hand smoke.
Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
No burning, no flame
Unlike cigarettes, IQOS can’t burn clothes or furniture. Since no tobacco is burned, no ash is produced.
No smoke Forget about smoke. IQOS heats tobacco instead of burning it, which means no smoke. Using IQOS creates a tobacco aerosol that dissipates quicker in comparison to cigarette smoke.