IQOS. An alternative for smoking adults (21 years old and over)
Discover the benefits of IQOS
IQOS is the first and only tobacco heating system authorized by the US Food & Drug Administration (FDA) as part of the Modified Risk Tobacco Product application process, concluding that switching completely from cigarettes to IQOS reduces your body's exposure to harmful or potentially harmful chemicals*.
IQOS is not risk-free. It delivers nicotine, which is addictive. Only for people aged 21 and above.
*Source: PMI 3month reduced exposure studies conducted in Japan and the US in near real world conditions. These studies measured exposure to 15 harmful chemicals, and compared to the levels observed in smokers who switched to IQOS with levels measured in smokers who continued to smoke cigarettes.
From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Enjoy the benefit of real tobacco flavor, heated and not burnt.
Switching completely to IQOS is a better choice than continuing to smoke. Enjoy the benefit of getting close to those you love as IQOS has less lingering smell on hands, hair and clothes than cigarettes. IQOS also has no negative impact on indoor air quality* and no second-hand smoke.
Important information: IQOS is not risk-free. *Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
No burning, no flame
Unlike cigarettes, IQOS can’t burn clothes or furniture. Since no tobacco is burned, no ash is produced.
No smoke Forget about smoke. IQOS heats tobacco instead of burning it, which means no smoke. Using IQOS creates a tobacco aerosol that dissipates quicker in comparison to cigarette smoke.
Want to see the benefits of IQOS for yourself?
PERFORM THE EXPERIMENT using the special card to see the difference between IQOS and a cigaretteLearn more