IQOS. An alternative for smoking adults
Discover the benefits of IQOS
The smart way to consume tobacco
If you are looking for an alternative to smoking, IQOS is a solution. Experience the true taste of tobacco along with benefits that traditional cigarettes just can't provide. IQOS emits 95% less harmful chemicals compared to cigarettes. Based on the scientific evidence so far, switching completely to IQOS is likely to present less risk to your health than continuing to smoke*Source: *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.
Discover the technology of heated tobacco
IQOS HeatControl™ ️Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers only the true taste of tobacco.
No fire. No burn
Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash.
Leave smoke behind. Way behind. When using IQOS, the lingering tobacco vapor dissipates more quickly than cigarette smoke.