Did you know that some 12 million people* have already joined us all over the world on our journey toward a smokeless future without cigarettes? Rethinking tobacco consumption as a whole, IQOS offers a new alternative solution to problems associated with smoking. Everybody can find something for themselves in IQOS.
Watch our stories about the benefits of IQOS in our series of videos**
*Source: an estimate as of September 30, 2019, using the PMI methodology.
**This product is not harmless. Only for people aged 21 and older.
A note regarding the Cook's feedback about the improved sense of smell and taste:
That feedback comes from one IQOS user, so it means there is no guarantee that you'll get the same result by using IQOS. This IQOS user got a reward from Philip Morris Kazakhstan for sharing his experience using IQOS.
Note regarding the claim that IQOS results in less staining of the teeth:
If your teeth are already stained by cigarette smoke, switching to IQOS won't make those existing stains go away. This means that this benefit of IQOS will only come into plain after you have your teeth professionally cleaned and then use only IQOS and never smoke cigarettes.
*Source: a non-clinical study conducted in Switzerland found that human teeth and a widely used composite tooth filling material stained a lot less when exposed to the IQOS aerosol for a period of 3 weeks compared to teeth exposed to benchmark cigarette smoke (3r4f). Unlike real life conditions, in this experiment, teeth were never exposed to other staining agents such as coffee, tea, or wine, which could have affected the results.