New flavors created by taste masters
Discover the story
Welcome to an over expanding universe of HEETS. Let your senses follow the true flavor visionaries, Rene Softer and Juan Amador, on the journey where flavor artistry and inspiration from the beauty of nature meet tobacco.
Meet Juan Amador.
WORLD ACCLAIMED CHEF
A master of molecular cuisine often described as one of the world’s best chefs. Inspires himself from art, nature and architecture to create dishes with astonishing attention to details.
Meet Rene Soffner
As one of the top mixologists in the world, René devotes himself to continuous experimentation. Pioneered new, science based techniques, processing and mixing familiar ingredients to obtain new flavors and aromas to surprise his audience.