Other questions

What does the phrase “An average reduction of 90-95% in the level of harmful constituents produced by IQOS as compared to conventional cigarettes” mean?

As tobacco is heated without burning in IQOS, the levels of harmful and potentially harmful chemicals in the tobacco vapor are reduced on average by 90 - 95% compared to the smoke of a standard reference cigarette designed for scientific research purposes*.


*Average of the reductions in the concentrations (weight per stick) of individual HPHCs measured in the IQOS tobacco vapor compared to the smoke from a standard 9.4 mg ‘tar’ reference cigarette (3R4F). Tobacco vapor and smoke collections performed under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff). Reduction calculations exclude nicotine, glycerine, and water.

Is IQOS addictive?
Tobacco naturally contains nicotine, which is used in the heated tobacco sticks, and nicotine, in turn, is addictive.
Is IQOS an electronic sigarette?
No, it is not an electronic cigarette. Electronic cigarettes use various liquids to produce aerosol inhaled by the consumer. Unlike electronic cigarettes, IQOS heats real tobacco to release its true taste and flavor without burning, smoke and ash.
Is IQOS a smoking cessation medication?
No, the IQOS system is an alternative to cigarettes for adult smokers who would otherwise continue to smoke. Since IQOS heats tobacco instead of burning it, IQOS generates on average 90% lower levels of harmful chemicals as compared to cigarettes.* Based on the scientific evidence so far, switching completely to IQOS is likely to present less risk to your health than continuing to smoke. Important information: This does not mean IQOS is risk-free. *Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.
This product is not risk free and provides nicotine, which is addictive.
Only for use by adults who would otherwise continue to smoke or use other nicotine products.


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