Take part in the IQOS experiment with your Friends*!

Make it clear to your Friends* that IQOS is a better choice than continuing to smoke.

Perform the experiment

To see the difference between IQOS and cigarettes, invite your Friend* to use a special card that can be found in official IQOS stores or obtained from a personal sales assistant.

Just exhale cigarette smoke and IQOS tobacco vapors onto the card's filters several times.

The results will definitely impress you and your Friends*!

When a cigarette is smoked, tar is formed. Such effect is absent with IQOS. IQOS uses a method that heats tobacco rather than burning it, which prevents the formation of tar. IQOS forms a nicotine aerosol that is tar-free and contains fewer toxic substances.**

Important: The absence of tars does not render IQOS harmless. Nicotine, which is addictive, is present in IQOS.

Become a real expert!

For those who want to study this issue in more detail, experimental demo machines are installed in the official IQOS stores, which reproduce in detail both processes of tobacco consumption at the same time.

Maintaining the required temperature, the demo machine passes the resulting smoke and vapors through filters and collects it in a transparent flask to clearly show why the temperature of tobacco exposure is important and how the HeatControl technology used in IQOS allows you not to ignite tobacco, but to heat it, which reduces the amount of harmful substances emitted by 95% compared to cigarettes ***

Important: This doesn't imply a 95% risk reduction. The use doesn't eliminate health risks. Nicotine, which is addictive, is present in IQOS.
A Friend is a smoker who is 21 years of age or older, who is not registered in the IQOS user database and is not an IQOS user. **Average reductions in harmful emissions (excluding nicotine), compared to cigarette smoke. ***This refers to a reduction across a broad range of harmful substances (except for nicotine) compared to standard cigarette smoke (3R4F).
This product is not risk free and provides nicotine, which is addictive.
Only for use by adults who would otherwise continue to smoke or use other nicotine products.


Website is available only after registration for users who have reached the age of 21 years old and being tobacco user.
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