IQOS is a better alternative for adult smokers aged 21 and over than continued smoking. While heating tobacco, rather than burning it, the level of harmful constituents produced by IQOS is 95% smaller as compared to conventional cigarettes*
IQOS gives an opportunity to feel the taste of real tobacco without burning, ash and smoke.
Important information: This does not mean the health risks being reduced by 95%. IQOS is not risk free.
*Average of the reductions in the concentrations (excluding nicotine) compared to the smoke from a standard cigarette (3R4F). This does not necessarily mean the health risks being reduced by 95%.
The choices we make bring us closer together. The IQOS community continues to grow and has reached more than 10 million* adult smokers over 60 countries* that have chosen to switch to IQOS and leave cigarettes behind.
Join the community that is making a better choice than continued smoking.
Important information: IQOS is not risk-free. Only for adult smokers aged 21 and over
We all strive for better life. IQOS gives us an alternative to smoking cigarettes and currently around 12 mln people* worldwide have already opted for IQOS. We would like to tell you about the advantages of this choice in a series of our IQOS STORIES videos!
* Source: Assessed as at 30 September 2019 using PMI methodology.
Care you can count on
Explore our trial options and discover privileges and experiences made to inspire you. Whenever you need us, we’re here, with care you can always count on.
Better just got better.
Inspired by your feedback, designed around your needs and in one rhythm withyour way of enjoying tobacco.
Our IQOS Family
The elegant and compact style of IQOS now provides two consecutive uses without any holder rechaarge.
Here is our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge; it's as easy as it gets.
Classic, intuitive and user- friendly, this device is perfect for all your tobacco moments.
The science of IQOS
We’re dedicated to helping you switch completely to IQOS and leave cigarettes behind for good, and we have science on our side to do it. For the past 10 years, we, at PMI, invested and built a team of over 400 scientists with one goal: creating an alternative to cigarettes for those adults who would otherwise continue smoking. As a result, IQOS is a true product of passion and dedication.
MAKE IT YOURS
Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
Tobacco sticks HEETS
Discover your ideal taste. Tobacco HEETS sticks – new way of tobacco consumptions
Plus 3 New tastes from HEETS DIMENSTION LIMITED COLLECTION
Designing a smoke-free future.
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.