IQOS does not burn tobacco, but heats it, which reduces the amount of harmful substances released by 95%* compared to cigarettes.
Thanks to heating, instead of burning with IQOS, there is no fire, ash and smoke. Therefore, IQOS is a better choice than continuing to smoke regular cigarettes.
Important information: This does not necessarily imply a 95% risk reduction. IQOS isn't harmless. It contains nicotine, which is addictive.Learn more
Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.CUSTOMIZE YOUR IQOS EXPERIENCE
HEETS GREEN ZING delivers deep menthol cooling sensations colliding with citrus and the aroma of spicy herbs
A mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.
Smooth and subtly flavorful, HEETS Amber Selection deliver a beautifully balanced tobacco taste sensation defined by pleasingly woody and light nutty top notes. HEETS Amber Selection has woody flavor of toasted tobacco blend with nut.
Smooth, refined with a subtle citrusy taste, HEETS Yellow Selection deliver a sophisticated, beautifully balanced tobacco taste enhanced with light herbal notes. HEETS Yellow Selection has a zesty flavor of tobacco blend.
Balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.
Fresh and delectable HEETS Turquoise Selection delight with a crisp and subtle zesty hint for a thoroughly stimulating and refined tobacco experience. HEETS Turquoise Selection has a zesty flavor of toasted tobacco blend with menthol.
Rich, satisfying and flavorful tobacco experience of HEETS Purple Wave surprise with a deep cooling sensations infused with delicious aroma of dark forest fruits.
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.Learn More
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