What is IQOS?

IQOS offers smokers who have reached the age of 21 and want to consume tobacco something other than cigarettes. Important information: IQOS isn't harmless. It contains nicotine, which is addictive. Learn more

IQOS Stories

We all strive for better life. IQOS gives us an alternative to smoking cigarettes and currently around 12 mln people* worldwide have already opted for IQOS. We would like to tell you about the advantages of this choice in a series of our IQOS STORIES videos! * Source: Assessed as at 30 September 2019 using PMI methodology. Watch videos

Together. Forward.

The choices we make bring us closer together. The IQOS community continues to grow and has reached more than 10 million* adult smokers over 60 countries* that have chosen to switch to IQOS and leave cigarettes behind. Join the community that is making a better choice than continued smoking. Important information: IQOS is not risk-free. Only for adult smokers aged 21 and over Learn More
IQOS 3 DUO

Ready when you need it.

IQOS heats tobacco, but not burns it. IQOS, together with HEETS heated tobacco sticks, reveals true tobacco flavor without smoke and ash.

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lil SOLID

Plain and Simple

The rod-shaped heating element technology, used in the lil SOLID device, delivers real tobacco taste without burning, ash and cigarette smoke odor Learn more

Compare IQOS models.

Find your perfect IQOS.
IQOS 3 DUO Ready when you need it.
IQOS 3 MULTI An all-in-one device. 10 consecutive sessions.
IQOS 2.4 Plus Classic device.
lil SOLID 2.0 Plain and Simple.
IQOS 3 DUO
Ready when you need it.
IQOS 3 MULTI
An all-in-one device. 10 consecutive sessions.
IQOS 2.4 Plus
Classic device.
lil SOLID 2.0
Plain and Simple.

IQOS advantages.

IQOS does not burn tobacco, but heats it, which reduces the amount of harmful substances released by 95%* compared to cigarettes.

Thanks to heating, instead of burning with IQOS, there is no fire, ash and smoke. Therefore, IQOS is a better choice than continuing to smoke regular cigarettes.

Important information: This does not necessarily imply a 95% risk reduction. IQOS isn't harmless. It contains nicotine, which is addictive.

Learn more

We are with IQOS because....

Find out why millions of adult smokers around the world have switched to IQOS
IQOS reveals true tobacco flavor
No tar
No smoke
IQOS reveals true tobacco flavor
No tar
No smoke
Important: The absence of tars does not make IQOS harmless. IQOS contains nicotine, which is addictive.
*Average reductions of harmful substances emitted (excluding nicotine), compared to cigarette smoke.
Source: Based on the totality of available IQOS data compared to continued cigarette smoking.

MAKE IT YOURS

Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.

CUSTOMIZE YOUR IQOS EXPERIENCE

Variety of HEETS flavors

We invite you to an exciting journey into a completely new world of tobacco flavors and aromas. This is a world of the highest quality, pleasure and new sensations. The HEETS collection offers a variety of flavors, including classic tobacco blends and flavors for tobacco lovers with menthol.

Zesty and Fresh

HEETS GREEN ZING delivers deep menthol cooling sensations colliding with citrus and the aroma of spicy herbs

Rich tobacco blend

A mellow and aromatic tobacco blend married with cocoa and dry fruit aroma notes.

Balanced & roasted

Smooth and subtly flavorful, HEETS Amber Selection deliver a beautifully balanced tobacco taste sensation defined by pleasingly woody and light nutty top notes. HEETS Amber Selection has woody flavor of toasted tobacco blend with nut.

Mild & zesty

Smooth, refined with a subtle citrusy taste, HEETS Yellow Selection deliver a sophisticated, beautifully balanced tobacco taste enhanced with light herbal notes. HEETS Yellow Selection has a zesty flavor of tobacco blend.

Balanced tobacco blend

Balanced, toasted tobacco blend gently refined with light aroma notes of spicy herbs.

Refreshing & cooling

Fresh and delectable HEETS Turquoise Selection delight with a crisp and subtle zesty hint for a thoroughly stimulating and refined tobacco experience. HEETS Turquoise Selection has a zesty flavor of toasted tobacco blend with menthol.

Purple fresh

Rich, satisfying and flavorful tobacco experience of HEETS Purple Wave surprise with a deep cooling sensations infused with delicious aroma of dark forest fruits.

Designing a smoke-free
future.

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.

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This product is not risk free and provides nicotine, which is addictive.
Only for use by adults who would otherwise continue to smoke or use other nicotine products.

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