This changes everything
IQOS is an innovative tobacco heating system that lets you experience the true taste of tobacco without burning, without ash and with less lingering smell on your hands, hair and clothes than cigarettes. If you are looking for an alternative to smoking, IQOS is a solution. Experience the true taste of tobacco along with benefits that traditional cigarettes just can't provide.
From our family to you
Tougher, faster, better*. Contemporary design, improved functionality, wide range of customization options.
*as compared to the previous version of IQOS
Our all in one pocket size solution; alone or to complement your IQOS experience - 10 uninterrupted back-to-back tobacco sessions.
ﬀ 2.4 PlusNow with PROTECTPLUS™
IQOS 2.4 Plus gets you started on the smoke-free journey to experience tobacco consumption at its fullest. Our classic heat-not-burn device was one of the first in heated tobacco technology and simple to use.
The benefits of IQOS
IQOS is a much better choice for adult smokers than smoking.
IQOS 3 is heating up
Our new IQOS has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS .Discover IQOS 3
We would also like to introduce our new IQOS 3 MULTI. The wait is over. Allowing for 10 back-to-back experiences without needing to charge; it’s as easy as it gets.Discover IQOS 3 Multi
Every element counts
Behind each IQOS device are years of scientific research and technological expertise. Our team of scientists developed IQOS HeatControl™ ️technology that heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of tobacco.
Make it yours
Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
Designing a smoke‑free future
After thousands of years of burning tobacco, we’ve made it our mission to give adult smokers who would otherwise continue consumption of a tobacco, better alternatives.