A change in perspective is all it takes.
As humans, we move forward and always find a better way. Together, we find amazing everyday.
A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.
From our family to you
Tougher, faster, better*. Contemporary design, improved functionality, wide range of customization options.
*as compared to the previous version of IQOS
Our all in one pocket size solution; alone or to complement your IQOS experience - 10 uninterrupted back-to-back tobacco sessions.
ﬀ 2.4 PlusNow with PROTECTPLUS™
IQOS 2.4 Plus gets you started on the smoke-free journey to experience tobacco consumption at its fullest. Our classic heat-not-burn device was one of the first in heated tobacco technology and simple to use.
The benefits of IQOS.
IQOS is a much better choice for adult smokers than smoking.
IQOS 3 is heating up
IQOS 3 has arrived with its compact and ergonomic design, take a moment to learn about our IQOS 3.Discover IQOS 3
We would also like to introduce our IQOS 3 MULTI. The wait is over. Allowing for 10 back-to-back experiences without needing to charge; it’s as easy as it gets.Discover IQOS 3 Multi
Every element counts
Behind each IQOS device are years of scientific research and technological expertise. Our team of scientists developed IQOS HeatControl™ ️technology that heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of tobacco.
Make it yours
Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
Designing a smoke‑free future
After thousands of years of burning tobacco, we’ve made it our mission to give adult smokers who would otherwise continue consumption of a tobacco, better alternatives.